Looking to grow your small business? Need fresh ideas, guidance, and resources? Our SB:Lab affords us an opportunity to build close working relationships with local brands and contribute to the creative and economic well-being of our community. Explore some of our projects and review our toolkit, below.
Local custom furniture and woodworking shop CBM Design Group approached us to support their brand evolution. Numerous coffee talks led to a deep understanding of the owner's goals and methods, and ultimately we worked together to devise a short and long term vision and a project list that addressed his market segments, product line, and internal resources. Bi-weekly meetings sustain our momentum and allow us to achieve incremental wins.
A local retailer + art gallery with a national reach, The Knitting Tree LA is recognized as a leading source in their industry (see Los Angeles Magazine, Finest Places in L.A. To Get Your Knit On, Feb 2017).
Looking to elevate their brand look and expand their reach while staying true to their urban, no-fuss core, the owners engaged us to imagine what this new brand position should look like, then develop a feasible rollout.
A private individual engaged us to brand his ranch in the Central Coast and explore ideas for packaging and distributing grass-fed beef in an online, direct-to-consumer approach. We focused on the region's striking geography and animal life to build a brand identity, then integrated the owner's philanthropic and social purposes.
A few members of the Los Angeles textile arts community approached us to help conceptualize and launch an educational–leadership–networking organization that would bring together a diverse community of artists, designers, educators, enthusiasts, and donors. We met an ambitious two-week schedule to coordinate a slate of classes and events, develop a membership program, and beta-launch a website, all to generate enthusiasm and engender dialogue among the group's constituencies. This is an evolving project.
We collaborated with The Association of LA County Yarn Stores to refresh their brand logo and positioning, then created assets for use in their annual Yarn Crawl. We explored how to design the Crawl to improve consumer satisfaction and increase sales.
Our SB:Lab Toolkit is designed to meet you where you need us to be. As such, our work together may include some or all of the following: