Looking to grow your small business? Need fresh ideas, guidance, and resources? Our SB:Lab affords us an opportunity to build close working relationships with local brands and contribute to the creative and economic well-being of our community. Explore some of our projects and review our toolkit, below.
Founded in 1970, California Fibers is one of Southern California’s longest running professional arts collectives. Committed to the artistic growth and professional advancement of contemporary So Cal fiber artists, the organization recognized it was time for an online upgrade.
Platform research and recommendation
The Palm Springs Center for Creativity reached out to us for support with a new concept they were considering, for a radically new kind of conference. The ask started as a “simple” tagline and associated brand assets (voice, values). Questions of how to position the conference quickly evolved into an exploration of the audience, the intended outcome, and a path to the true destination. Phase I of the project culminated with the tagline “Ten Transformative Ideas,” and a solid foundation for approaching next steps.
Conference Naming / Tagline
Strategic Foundation, reason for being
Local custom furniture and woodworking shop CBM Design Group approached us to support their brand evolution. Numerous coffee talks led to a deep understanding of the owner's goals and methods, and ultimately we worked together to devise a short and long term vision and a project list that addressed his market segments, product line, and internal resources. Bi-weekly meetings sustain our momentum and allow us to achieve incremental wins.
Public relations outreach
Operations + coordination
Next: formal pitch decks, product development, events + trade shows
A private individual engaged us to brand his ranch in the Central Coast and explore ideas for packaging and distributing grass-fed beef in an online, direct-to-consumer approach. We focused on the region's striking geography and animal life to build a brand identity, then integrated the owner's philanthropic and social purposes.
Collaboration with ranch manager and CFO on sales chain logistics
Initial social media program
Packaging (product, shipping, and cold sleeve)
A few members of the Los Angeles textile arts community approached us to help conceptualize and launch an educational–leadership–networking organization that would bring together a diverse community of artists, designers, educators, enthusiasts, and donors. We met an ambitious two-week schedule to coordinate a slate of classes and events, develop a membership program, and beta-launch a website, all to generate enthusiasm and engender dialogue among the group's constituencies. This is an evolving project.
Website structure + navigation
Short and long-term planning
Workshop and event programming
Next: a logo/wordmark, website design, promotion
A local retailer + art gallery with a national reach, The Knitting Tree LA is recognized as a leading source in their industry (see Los Angeles Magazine, Finest Places in L.A. To Get Your Knit On, Feb 2017).
Looking to elevate their brand look and expand their reach while staying true to their urban, no-fuss core, the owners engaged us to imagine what this new brand position should look like, then develop a feasible rollout.
Re-brand and repositioning research + recommendations
E-commerce platform transition
Our SB:Lab Toolkit is designed to meet you where you need us to be. As such, our work together may include some or all of the following:
Initial SWOT assessment. Do you know the current landscape, both within your organization and in the outside world?
Budgets and timelines. Are your actions and expenditures supporting your stated goals?
Operational assessment. Do you have the right tools, people, and processes in place to accomplish your goals?
Marketing resources. Do you need an e-commerce platform, social and digital media, sales collateral (catalogs, one-sheets, price lists), e-mail templates, trade show displays, and more?
Websites and e-commerce. Are you on the right platform for your purposes? Do you need design and/or custom programming?
Brand and product photography. How are you representing your company and your products to current and future clients?
Public relations outreach. Who do you need to tell about your work?
Research, trends, analysis. How do you make good decisions? Are you ready for what's next?